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 April 2010
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Patrician - Repertoire Lounge Chair, Tight Back
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Repertoire Lounge Chair, Tight Back

"A consensus means that everyone agrees to say collectively what no one believes individually."
 - Abba Eban (1915-2002)
in the know
Searching for Signs of Recovery 
 
While some areas of the economy are experiencing an upswing, architects likely won't see a boost until next year.

For architects standing vigil for a sign that the Great Recession might be easing in 2010, macroeconomic conditions indicate it may be so, but that they must be patient. U.S. real GDP rose 5.7 percent in the fourth quarter of 2009, and the unemployment rate declined to 9.7 percent in January. But despite such positive signs, economists who follow patterns in construction predict that the architecture industry might not see a boost until 2011. Why? Tight credit, high unemployment, drastic decreases in tax revenue, and overbuilding are among the reasons. "The tough environment for construction that was present in 2009 will be with us in 2010 as well, even with the pickup in economic growth," says Robert Murray, vice president of economic affairs at McGraw-Hill Construction.  While the forecasts are grim, economists and architects alike are seeing smart firms move into markets they might not have been so enthusiastic about before.
 
MARKET OVERVIEW 

Just how bad is it? Evidence can be found in the AIA's Architecture Billings Index, which reflects a nine- to 12-month lag between when an architect bills for a project and when construction spending begins. The ABI was up in December 2009, with a billings score of 43.4, compared to 34.1 in December 2008. But the index has fallen below 50 for 23 straight months; anything above 50 indicates an increase in billings, and below 50, a decrease. 

news @ CSI
 
Spring is here 
People are thinking of outdoor activity, so what better time to suggest outdoor furniture.  Westin Nielsen has a terrific outdoor stacking chair that has found application in outdoor cafes and bistro locations as well as for higher education student dining facilities. 
 CSI Logo
Azuza chairs are strong and flexible. Zinc legs with powder coat protection support the reinforced fiberglass frame that allows Azuza to self-level on uneven surfaces. The curved back surrounds and supports you while the unique design creates comfortable elbow rests. Sixteen standard colors are available for seats and backs, or have a custom color created for your project.
The chair Features:
-       Stacks six chairs high
-       Stacking stool version stacks 3 high
-       Reinforced flexible fiberglass frame
-       Chairs self-level on uneven surfaces
-       Weather resistant polypropylene seat and back
-       Suitable for indoor and outdoor use
-       Sixteen standard seat and back colors
-       Mix and match seats and backs
-       Meets ANSI/BIFMA x5.1 chair standards.  Passed 300# drop test
 
Azuza frame
 
The photo to the left shows the secret to the strong construction, a reinforced fiberglass frame with the steel legs bolted to the frame.
Azuza Chair
 
The chair to the right is shown in one of the 16 standard colors #14 Pistachio.  The seat and back can be in different colors, plus, custom colors are available.
 
Bar stools are available in both stacking and non-stacking versions.
 
Matching tables complete the offering, allowing the designer to create a coordinated look with products that will stand up to the blazing Florida or Caribbean sun and survive the harsh outdoor enviornment.
 
 
Azuza stacking
Azuza Stool
 Azuza TableAzuza in two colors
 
Healtcare News @ CSI
 Patrician grades in EnviroLeather
 
Patrician ReclinersAddressing the growing demand for high performance, PVC-Free synthetic leather, Patrician Furniture partnered with LDI Corporation to offer the EnviroLeather™ California Collection of fabrics as a grade 7 option. LDI's EnviroLeather™ was chosen as a soft, luxurious upholstery fabric with enhanced environmental benefits.  
 
 
 
Areas where EnviroLeather™ may help contribute to LEED points:
· Meeting stringent CAL 01350 VOC emission standards (Indoor Air Quality)
· Cotton is a raw material (Renewable Resource Content)
· Recycle content

Envioroleather color PaletteOther EnviroLeather™ sustainable features include:
· No PVC, chlorine, or bromine
· No halogenated flame retardants (HFRs)
· No Persistent Bioaccumulative Toxins (PBTs)
· No heavy metals
· No plasticizers (phthalate-free)
· No Azo dyes
· No Perfluorocarbons (PFCs)

In addition to the environmental benefits, EnviroLeather™ provides outstanding durability and superior chemical resistance.  LDI has successfully tested alcohol based cleaners, quaternary ammonia solutions, and bleach.  The launch of the EnviroLeather™ California Collection grade in program offers Patrician customers a new line of 37 fresh and soothing colors.

Healthcare and Corporate clients are becoming increasingly aware of the importance of choosing eco-friendly materials for their facility projects. EnviroLeather™ gives them the dual benefit of having a durable, luxury product that is also much better for the environment.

tips & tools

Marketing in a Recession: 5 Ideas to Win Sales

Given below are 5 effective and affordable marketing ideas that will help you win sales during a recession.
 

  1. Follow-up on Old Leads Bring out every old business card, brochure or any other lead that you may have and start calling your contacts.
    You will need perseverance, because you might not strike gold in your first or even your second try. But keep on following those leads, since you don't have anything to lose - and lots to gain if you can pull it off.
    Take out any old inquiries that had not been converted into orders and follow up on every single one of them.
  2. CSI LogoTake Extra Care Of Your Existing Clients Your existing clients are what keep your business running during lean times. You will need to take special care of them, since your competitors will no doubt have their eyes on your clients. Remember, they are also facing rough economic weather as well.
    Keep in regular touch with all of your customers, even those that have only purchased from your business once. Tell them how you appreciate their support over such a trying period without mentioning the word 'recession'.
    You can also reward them by offering them special discounts or gifts as a token of your appreciation. Let them know that you appreciate their business and their loyalty.
  3. Take the Road Less Traveled To Find New Clients If you have rigid views on taking in odd or small clients, then you should become more flexible. If you have not previously entertained clients with different needs, such as smaller orders or staggered deliveries, now is the time to do so.
    Keep an open mind and bend your rules a little to accommodate them, since they could not only pull you out of the recession, but over time could bring in new clients.
    The best part is that if their business grows quickly, then their order values could quickly come into your regular scope of business.
    There is no financial harm in servicing smaller clients or those with special needs, as long as it doesn't eat into your profits. You can start by taking a few trial orders before deciding if this route suits you or not.

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All the best and have a Happy Easter,
Bill Signature
Bill Meyer
Contract Specialties, Inc. (CSI)
 
phone: 904-220-0221 or 800-808-8274
 
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