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color trends for 2009
What colors are in store for us in 2009? According to Color Marketing
Group, the top choices have been influenced by both our concern
for the economy and our optimism about the future.
Color Marketing Group, the leading international non- profit association
of color design professionals, has been accurately predicting
color trends for more than 45 years.
According to CMG, look for these color trends in 2009:
Purple, Purple, Purple! - Emerging as a hot fashion color last
fall, purple is not just a fad -- it's an entrenched trend, strongly
influenced by the election. (After all, red plus blue equals purple.)
Look for a greyed-out violet that works equally well as an accent
or a neutral, as well as redder, plummier purples and bluer-influenced
fuchsias in a huge range of products. Purple is 2009's "must have"
color.
Blue is the New Green - Various greens have symbolized "green
living" over the last few years, but in 2009 the "green" environmental
message is delivered by the color blue. There are watery blues,
sky blues and a whole range of blues that now represent our commitment
to living on a greener planet.
Cooled-down, Greyed-out Browns and Greys - Complex neutrals satisfy
our urge toward classic colors in an economically challenged time.
They also bridge the area between black, which seems harsh, and
brown, which doesn't seem strong enough.
Yellow for Energy - The neutrals may have greyed, but look for
lots and lots of bright vivid yellow to give us energy as we rebuild
the economy. It's the stand-out accent color for 2009.
Bright Accents from India, China, and Turkey - The exotic has
become the familiar. Oranges, turquoises and teals, reds, and
yellows will abound in hues from far-away countries that now seem
very near. They are the optimistic touches we crave.
White is now a Business Color - Technology has produced amazing
new (and very practical) finishes, which helps explain why white
is showing up everywhere, even in corporate board rooms. The contrasts
are all in the finishes: matte versus gloss; shine and shimmer
on reflective surfaces; textured whites versus smooth -- all washable
and cleanable. White also represents purity of thought, motive
and result - exactly what we want from businesses now.
The Return of the "M" Word - It's mauve. Remember mauve? An old
color that looks new again, in dusty violet shades, mauve works
as an accent but also serves now as a neutral, punched up by those
bright Asian accents (orange, turquoise, teal, red, and yellow.)
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