But
what if you brought together design heads from some of the world's
biggest global brands with the aim of stimulating innovation?
That was the premise of the fifth annual Raymond conference
attended by 17 design managers from companies as diverse as
Heineken, Philips, Lego, Airbus, and Hewlett-Packard. Designers
are accustomed to working with external consultants and customers,
but Raymond's aim is different: fostering cooperation between
design teams at big global companies in radically different
markets.
Go
to BusinessWeek Online to learn how the world's top corporate
design directors are stretching the mind of design!