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Contract Specialties, Inc.
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April 2008
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Telsa

"Innovation distinguishes between a leader and a follower."

-Steve Jobs

(click image for Telsa)

Google's 9 Principles of Innovation
Google's VP of search products and user experience shares the rules that gives the search company its innovative edge. Read all 9 principles at FastCompany to learn how you can gain an innovative edge!
  1. INNOVATION, NOT INSTANT PERFECTION
  2. IDEAS COME FROM EVERYWHERE
  3. A LICENSE TO PURSUE YOUR DREAMS
  4. MORPH PROJECTS DON'T KILL THEM
  5. SHARE AS MUCH INFORMATION AS YOU CAN
  6. USERS, USERS, USERS
  7. DATA IS APOLITICAL

    8. "When I meet people who run design at other organizations, they're always like, 'Design is one of the most political areas of the company. This designer likes green and that one likes purple, and whose design gets picked? The one who buddies up to the boss.'

    Some companies think of design as an art. We think of design as a science. It doesn't matter who is the favorite or how much you like this aesthetic versus that aesthetic. It all comes down to data. Run a 1% test [on 1% of the audience] and whichever design does best against the user- happiness metrics over a two-week period is the one we launch. We have a very academic environment where we're looking at data all the time.

    We probably have somewhere between 50 and 100 experiments running on live traffic, everything from the default number of results to underlined links to how big an arrow should be. We're trying all those different things."
  8. CREATIVITY LOVES CONSTRAINTS
  9. YOU'RE BRILLIANT? WE'RE HIRING

Brit Bench
Brit Bench from Leland
An exciting new concept for public seating, the Brit Bench can be used as a stellar stand-alone feature or linked together to form molecular like arrangements.

Brit Bench is a sculptural answer to seating in fast paced environments such as airports and large open lobbies. The seat proportions offer visitors the opportunity to sit or straddle the bench and the harmonic form encourages human interaction.

Keep an eye out for the outdoor installation of the new Stainless Steel Brit Benches at the Miami Airport. WOW, is it a stunning piece!
Nic Harper
Technology Leathers featured on YouTube
With a passion for beautiful materials and superb detail, Joseph Noble has created a world- class collection of Technology Leathers. MODERN LIFE and BITCHIN', part of this popular and successful series, are featured in a hip, new commercial posted on YouTube.

These technology leathers get major cool points for looking the part and performing beyond expectations. This ain't your parents' Naugahyde!
Inspired Innovations: The Great Idea Contest
Every entrepreneur's dream starts with a great idea - an idea that seeks to overcome a challenge, solve a problem, or present an entirely new way of doing things. Inspired Innovations: The Great Idea Contest wants to hear about yours. Between now and 11:59 p.m. EDT on May 9, 2008, you can enter for a chance to win the grand prize - your profile published in Fast Company & Inc. magazines, and online at fastcompany.com and inc.com, plus $5,000 to help develop your winning idea!

All the best,

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Bill Meyer
Contract Specialities, Inc. (CSI)

phone: 954-389-1295 or 800-808-8274