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Contract Specialties, Inc.
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January 2008
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jpersing seating

"Business has only two functions -- marketing and innovation.

- Peter Drucker

(click image for J.Persing's Otto)

Business people
Buying behavior in interior design
Understanding what influences and motivates buyers in their decision-making helps designers work more effectively with clients.

Christine M. Piotrowski, ASID, IIDA, presented a thought-provoking seminar during NeoCon aimed at improving your understanding of the buyer of design services by discussing buyer motivation and the buying decision process. The complete article includes useful information on the following topics:

  • Why People Buy
  • The Buying Decision Making Process
  • Marketing Your Services
  • Why People Don't Buy
Whether your client is a consumer or business, information about basic buyer behavior will help you improve your understanding of the buyer.
Carmel
Popular Carmel Series expanded!
Barbara Barry has expanded her popular Carmel Series for HBF. This redefined series of lounge seating combines elegant architecture with the pure luxury of deep cushioning and absolute comfort. In addition to the original armless lounge chair and sofa with the simplistic wood slat back, the pieces are now offered with an upholstered arm as well as a fully upholstered back.

The enhanced Carmel offering provides designers more options while incorporating Barry's signature attention to design subtlety and sculptural appreciation. Carmel recreates a classic aesthetic that values elegance, fine materials and impeccable craftsmanship making it appropriate for today's corporate, hospitality and residential interiors.
New Paris
Joseph Noble 2008 Winter Collection
It seems like all good design, great design comes from a strong, clear point of reference. A willingness to communicate beyond the everywhere...to function in a way that was always there but few seemed to notice.

Joseph Noble's new collection includes a beautiful woven boucle, New Kid, with the look and hand of real kid leather, and a high performance product that's an honest step ahead of any other in the marketplace. And that's just the beginning!


You can request samples of the newest collection anytime through the virtual showroom by clicking on Fabric Collections in the main menu.
KnowThis.com
What is marketing? If you are asking that question then this tutorial is for you! KnowThis.com's free textbook quality Principles of Marketing series offers the Web's most detailed coverage of marketing. The tutorial focuses on the key concepts and functions that are common to most marketing situations no matter an organization's size, industry or geographic location.

All the best,

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Bill Meyer
Contract Specialities, Inc. (CSI)

phone: 954-389-1295 or 800-808-8274