Redesigning
the Googleplex Metropolis Magazine recently featured
Google’s new headquarters and how it balances its utopian desire for
transparency with its very real need for privacy.
In early 2004,
as Google was preparing to announce the hotly anticipated IPO they
knew their search engine needed to stay fast and relevant, which
meant their stable of engineers had to do the same. So they turned
their gaze inward, hiring New York workplace consultant DEGW and the
L.A.-based design firm Clive Wilkinson Architects to reexamine and
redesign the Googleplex, the company’s
headquarters.
After examining
the way employees actually used their space, the architects came up
with a list of 13 different zones and arranged them from hot
(“clubhouse”: pool table and lounge area) to cold (closed
workrooms), depending on the level of interaction they encourage.
Each floor of the building was divided into five or six flexible
neighborhoods separated by “landmarks,” the shared public spaces
that are the center of Google life.
Though the
cofounders wanted an office that encouraged a work-life balance, it
can be argued that this is just a twenty-first-century version of
the company town, where work and life become hopelessly intertwined.
But Google the company is being forced into maturity—by the IPO, by
the fact that Web pages that don’t appear on Google might as well
not exist, and by its sheer size, power, and influence. Deciding, as
Google did, to complete just this one building rather than
implementing the campus-wide master plan that they originally asked
for was a decision to grow up on its own terms. For Google it’s
another in a long line of rebellions that just might
work.
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