Forecasting
the Color of Profit
Color communicates and color sells
products, services, ideas, causes and even politicians. Uplifting
colors dominate the 2006 contract forecast that will see colors in
contrast and bright hues in combination, according to the Color
Designers of Color Marketing Group (CMG). These industry experts
expect to see more emotional response to color and the substantive
colors they forecast for 2006 are uplifting, but not
shocking.
The palette
represents contract industries including Health Care,
Hospitality/Entertainment, Retail, Institutional/Public Spaces and
Office. All of the colors can be applicable to each industry segment
in various forms. These colors represent a direction or a color
shift from 2005 to 2006. While these colors are spectacular as stand
alone colors, each color can be used in combination and with other
materials and finishes.
See all (17)
new colors at 2006
Contract Color Directions®. Here's a sampling:
- Trench Coat - Reminiscent of tumbled stones. An architectural
color, complex and hand forged, one of a kind.
- "Creamy" Hollandaise – Yellow throws off its golden shroud and
takes a brighter stand. Not too toned, not too clean, but speaks
of balanced optimism.
- My Blue Heaven – A little bit of calm and serenity, water
based clear blue. Fulfills a desire for a blue that's not too icy
or cold. Peaceful, hopeful, and realistic.
CMG is an
international, not-for-profit Association of 1,300 Color Designers.
Color Designers are professionals who enhance the function,
salability and/or quality of a product through their knowledge and
appropriate application of color.
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